Category Archives: Art

My Marketing Adventures with World’s End Vintage

On December 21st, 2012, Nothing Happened

Well something happened. I had a wardrobe sale. My very first since moving into my new studio space in Wabi Sabi warehouse. Actually my very first ever. I called it (cue dramatic voice) THE END OF THE WORLD WARDROBE, VINTAGE AND ODDITIES SALE.

Not too long after the sale, I opened a vintage Etsy shop and called it WORLD’S END VINTAGE. Now I’ve been doing my best to market this shop online to all of my lovely internet friends. This is what I’ve learned:

1) Internet Marketing Takes Work

I never expected it to be a cake-walk, but it really does take a ridiculous amount of marketing to sell one item. Or just to get views and likes. There are about 7 social networks that I share every one of my items on when I list them. Not to mention the 5 Etsy groups I am a part of. Once I have a larger number of items in my store I plan to start marketing to blogs as well.

2) How to Politely Solicit your Friends

One of your most important online avenues is Facebook. Most anyone who runs a business or is selling a product knows this by now. And the best way to get “likes” on Facebook is to solicit your friends. So I do my best not to be that friend who invites people to “like” pages on a regular basis or who sends out oodles of event invites to people who don’t live anywhere close to the event’s venue. Be kind to your Facebook friends and they will generally be kind to you.

I put out a politely worded request on my FB wall for friends to “like” my page and ended up with over 100 “likes” in less than 24 hours. On the flip side, don’t be embarrassed to promote yourself or your business. If you never mention your page, how are your friends supposed to “like” it?

Reciprocate – if you have friends with businesses or other pages, show your support by “liking” them. That way those friends will feel more inclined to help you out by “liking” your own pages.

3) Why you should Spread Out Your Updates

While it’s good to list a lot of items, I listed about 8 the first day and have been adding 1-3 items every other day. I don’t want to add all of them at once because I know if I keep updating my social media, people will come back to see updates. Plus you’ll appear more frequently in people’s news feeds and Etsy’s circles.

4) Reasons to Find a Mentor or ten

Find somebody who can impart their wisdom to you so you won’t have as much of a learning curve as they may have. Get people to critique your shop, the photographs of your items and your prices. Participate in threads on related Etsy teams and try to get people invested in your success. It’s a lot easier to be successful when you’ve got lots of people on your team instead of battling by yourself.

Help promote other shops and try to become a part of a few different groups. Find a friend or two who can keep you motivated – maybe you can trade off modeling each others’ clothes or jewelry for listings or craft together if you’re selling handmade items.

5) Setting Goals helps your shop flourish

It helps immensely to set goals – both long and short term – for your shop. I find this is the best way to manage your work when you’re working for yourself. For instance, one of my goals for my Etsy shop is to be able to pay off in sales what I pay for my studio in rent. Since my studio is the size of a large closet, rent isn’t that much, but you gotta start somewhere.

Secondly, set up a POA for how to reach your goal. My current POA is to list 1-3 items every other day and to spend 3-4 hours doing online marketing (all of the above) every MWF. Once I have more items in my shop (30 sounds like a good number) I’ll start trying to get some interest from bloggers and other local groups. Maybe I’ll create some flyers or postcards to put in stores around town.

I’m still working on my marketing strategy, obviously. But it’s getting there! With any luck, I’ll be selling more soon.

to follow my store, check out the links below

Here are some pictures of my studio just for fun.

Costume Studio in Wabi Sabi Warehouse

This is the back half of my costuming studio. Somehow I’ve managed to fit two full Z-racks back there plus a desk and two shelves piled high with boxes etc.

Costume Studio at Wabi Sabi Warehouse

Here’s the pretty side of my costume studio. I have curtains dividing this section from the back so it can be used as a fitting room. I also put up all of those shelves myself and the cheval mirror was a gift from the costume designer on We’re the Millers.

Hot Damn, Hotlanta!

First night in Atlanta, GA

First night in Atlanta, GA

A week or two ago, I headed to Atlanta to work on a webseries called “Getting Out“. I had just finished working as a Stylist on a music video by musical artist Sean Cooney down in Savannah, and to keep myself awake driving from Savannah to Atlanta at 4 am for my 9am call time in ATL, I decided to write a rap. A few days later, I posted it on Youtube. Check it out below.

I was kinda going for a “cute and sweet” face before busting some rhymes, but according to my brother, it “just makes [him] uncomfortable”. Oh well, can’t win ‘em all. I’m planning to post another rap soon-ish. Maybe this week. You’ll know when it happens.

Getting Out…in Atlanta

I arrived in ATL barely ten minutes before call time and feeling slightly like death (but just slightly). Luckily, there was a little bit of down time during the shoot, and I napped on whatever was available to me (mostly chairs, the floor, face down on a table…). I did try napping standing up once. I wouldn’t recommend it.

The webseries is a college-y comedy about 3 roommates + a girlfriend (my character) who are just trying to get out of college. In the first episode, the guys get a new (female) roommate, and shit happens.

We made a promo where Connor, one of the roommates, tries to show us how to “Dougie”. The results are pretty hysterical. Plus I’m super awkward in it, my favorite thing. For your viewing pleasure:

On Set of “Getting Out”

It’s not a film project without a few bumps in the road, and “Getting Out” was no exception. But somehow we made it through a week of filming (plus a pickup day the following week), and I even got to do a little bit of makeup. I created a black eye for roommate Ian after a raucous party episode, and did Riley(new roomie)’s basic makeup on one of our shoot days. And I have to say, I do enjoy acting, but I think I get more out of the artistic/creative side of things. I love creating a character through their clothes and makeup.

Heath's black eye on Getting Out

Heath’s black eye on Getting Out – still need to practice making black eyes, but this is what I came up with on short notice.

Coincidentally, our boom operator/sound mixer/entire sound department, Bryarly Bishop, has a vlog and made a behind-the-scenes video for Getting Out. It’s mucho entertaining. Have a look:


Days off…Enjoying Atlanta

We’d planned to get all five episodes done in a 5 day week (a little ambitious, I know), and we ended up a little bit behind. So we made the following Tuesday our pick-up day, and I had a few days off to check out the town.

Midsummer Music Festival

I crashed on my friend Pam’s couch, and she, her roommate Broek and I headed to the Midsummer Music Festival in Candler Park, about a 5 minute walk from Little Five Points. On our way there we grabbed a beer at a pub, and Pam and Broek tried “Poptails”, alcoholic popsicles. When we got to Candler Park, The Dirty Dozen Brass Band was celebrating their 35th anniversary, and we had a great time dancing along to their New Orleans brass.

MidSummer Music Fest in Atlanta, GA

Midsummer Music Fest

Indian Lunch Buffet at Chopaati

On Sunday, I met the cast and crew of Getting Out for lunch at Chopaati. According to Broek, Decatur is the best place to go for Indian food around Atlanta. Many of the crew had never had Indian food before, so I sort of became the “expert” even though I had no idea what any of it was. My whole reasoning behind going to a buffet instead of a sit-down Indian restaurant is so I can see the food before I put it on my plate! But everyone seemed to enjoy it, so I must have done something right.

Delicious Indian Food Meal at Chopaati in ATL

We attacked this meal. And it was delicious.

A Different Way of Riding

Later that afternoon, Pam and I went horseback riding, and I learned a few things about endurance riding, a very different style from what I do (hunter/jumper). In endurance riding, you ride for long periods of time – as long as 24 hours. Everything from the tack to the horse’s gaits are different, but it didn’t take me too long to figure it out, and we spent a lovely afternoon on the trails.

Touring Historic Oakland Cemetery

Pam & Broek suggested I check out the Historic Oakland Cemetery, so on Monday, after somehow failing to locate the High Museum of Art, I had lunch at a deli in midtown, then drove over to the cemetery and managed to find free parking.

Historic Oakland Cemetery in Atlanta, GA

Historic Oakland Cemetery in Atlanta, GA

I wandered around for a bit, then got a phone call from a good friend I hadn’t spoken to in a while and spent the next few hours chatting with him. And let me tell you, if you ever want to have a private conversation in a city where you don’t have any privacy, go to a cemetery. There’s usually only a handful of other wanderers, and they’re generally respectful enough to leave you alone. Plus you probably look like a crazy person talking to your dead relatives…or something.

Secluded path in the Historic Oakland Cemetery in Atlanta, GA

There is something about cemeteries that is so peaceful and calming that I absolutely love. Maybe it is how expansive they are compared to the number of wanderers there. Or maybe it is the absolute stillness that makes me feel connected to past generations. It is the only place that is simultaneously empty and crowded, and I love being alone without feeling alone.

Shadow-girl in the Historic Oakland Cemetery in Atlanta, GA

Dorn Brothers Photography Art Show

On Tuesday, we finished our pick up shots for Getting Out then headed to IHOP for some red velvet pancakes (not everyone in the cast is 21, so grabbing a beer was kind of out of the question). Afterward, everyone went their separate ways, and I had a little time to swing by the Dorn Brothers‘ “Ghost of Old Highways” Art Show wrap party at the Carroll St Cafe to say bye to Pam and check out some pretty incredible photography.

The Dorn Brothers were also the photographers on a music video I worked on called “Black Curtain” by the same musical artist, Lovett, and there seemed to be a handful of people at the art show who’d worked on both. So it was pretty cool to see some familiar faces.

On Wednesday I passed through Columbia to see my fam, then headed back to Wilmington for my next adventure.

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[craftyprojects] Paisley Curtains with Blue Trim

I’ve decided to start a new series entitled “Crafty Projects” so you can look forward to more of these in the future! My first crafty project is a pair of custom curtains I made for the apartment I just moved out of (typical).

Crafty Project 1: Paisley Curtains with Blue trim

Crafty Sewing Curtains Project How To

Finished product

Step 1) Measure your windows and pick out your fabric.

Measure length and width of your windows. Decide if you want your curtains to cover the windowsill, reach the ground, or just touch the sill. Keep in mind where your curtain rod is and how low your curtains will hang when determining how much fabric to buy. How do you want your curtains to look when they’re drawn? If you prefer a gathered, bunchy look, add some width to your measurement. Add a few inches for seam allowance.

I found a pretty green/blue paisley duck cloth with a blue cloth for trim on sale at Hobby Lobby 30% off of $8/yd. Duck cloth is a heavier fabric, so it’s great for curtains. It all depends on the look you’re going for, though. If you want something drapey and gauzy, then make sure you pick a fabric appropriate for that.

Step 2) Measure two panels, cut, and hem sides

Crafty Sewing Curtains Project How To

pressing the hem

To hem edges, fold edge about 1/4 inch, press with hot iron, then fold again about 1 inch to achieve a clean line. Repeat on all four sides. Pick a thread color that will blend in, and stitch the hem along its edge.

Crafty Sewing Curtains Project How To

hemmed edges of curtain panels

Step 3) Cut and hem trim, loops

I wanted my trim to echo the loops I planned to stitch to the top of the panels for them to hang from, so I cut four equal strips of blue cloth, then hemmed them closed. Depending on the look you’re going for, you probably want to keep the hem as close to the edge of the strip as possible to help conceal the stitch. My stitch ended up almost in the middle of the loops because I didn’t think about this factor when I was pressing it. Stitch it closed with a thread that matches.

Crafty Sewing Curtains Project How To

hemming the trim and the loops

Step 4) Add Trim, mask mistakes

As you can see, I hemmed my two panels a little unevenly. Thankfully, I could make up the difference with trim! If you have this issue, simply stitch your trim a little lower on the uneven side. Just make sure you don’t adjust your stitching path too – you don’t want a slanted stitch!

Fold the edge of the trim in, and stitch closed.

Crafty Sewing Curtains Project How To

Adding trim to curtain panels

Step 5) Add Loops

Determine how many loops you want to have to hang the panels from, as well as their length. Cut your strips accordingly. Hem. I decided on 6 loops stitched close to the top on the back, and lower in the front for a unique look.

Crafty Sewing Curtains Project How To

pinned loops

Find the center of your panel, and measure out where to pin your loops. Pin first on the short side, then stitch. A standard stitch pattern would be to create a box, then to stitch a big X through the middle of it. Really, though, for something this small, as long as you stitch at the edge of the loop and the edge of the panel, you should be fine.

Crafty Sewing Curtains Project How To

Pin front of loops

After you stitch the back, fold your loops to the front and pin in place. Make sure you’re measuring right, because if your loops are uneven, your panel will hang unevenly. Stitch in place.

Crafty Sewing Curtains Project How To

finished curtains

Et Voilà! Your finished curtain.

Crafty Sewing Curtains Project How To

Finished curtain